Iratxe Menchaca PhD in Education (2019). She got a degree in Pedagogy at the University of Deusto (Bilbao, Spain) in 2005. She is researcher at Deusto Learning Lab since 2011 and works on the educational design of learning objects and as pedagogical consultant in several projects such as NextLab, Platon, IDiverSE, MissToHit or MakeWorld. Her research areas include innovative use of technology in education, learning analytics, instructional design, competence assessment, and the integration of games and mobile devices in education. She has experience as educational consultant, on-line tutor and responsible for the management, programming and evaluation of sociocultural activities.